Last updated: July 20, 2026

Overview

Patelle Fragrance LLC ("Patelle," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, shop with us online, or make a purchase at our physical retail location(s), and explains the choices and rights you have regarding your information.

By using our website or purchasing our products, whether online or in-store, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Policy, please do not use our website or Services.

Section 1 — Information We Collect

We may collect the following categories of personal information:

• Contact information, such as your name, email address, mailing address, and phone number;
• Order information, such as billing and shipping address, payment card details (processed securely by our payment processor), and purchase history;
• Account information, if you create an account with us, such as your username and password;
• Communications, such as messages you send us through our website, email, or in person, including customer service inquiries and product reviews;
• Device and usage information, such as your IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of your visits, collected automatically when you use our website;
• In-store transaction information, such as items purchased, payment method, and, where applicable, information collected through point-of-sale or loyalty programs at our retail location(s).

We do not knowingly collect sensitive personal information (such as government ID numbers, health information, or precise geolocation) unless you voluntarily provide it to us, for example, in connection with a specific request.

Section 2 — How We Collect Information

We collect information directly from you when you place an order online or in-store, create an account, sign up for our newsletter or marketing communications, contact customer service, or otherwise interact with us.

We also collect information automatically through cookies, pixels, and similar tracking technologies when you browse our website, and through point-of-sale systems when you make a purchase at our retail location(s).

We may also receive information from third parties, such as our payment processors, shipping carriers, and marketing or analytics partners.

Section 3 — How We Use Your Information

We use the personal information we collect to:

• Process and fulfill your orders, including payment processing, shipping, and customer service;
• Communicate with you about your orders, account, or inquiries;
• Send you marketing communications, promotions, and updates about our products, where you have opted in to receive them (you may opt out at any time);
• Improve our website, products, and customer experience;
• Detect, investigate, and prevent fraudulent transactions and other unlawful activity;
• Comply with applicable legal obligations, resolve disputes, and enforce our agreements, including our Terms of Service.

Section 4 — Cookies and Tracking Technologies

Our website uses cookies and similar technologies to operate the site, remember your preferences, understand how visitors use our website, and support advertising and analytics. You can control or disable cookies through your browser settings; however, doing so may affect the functionality of our website.

We do not currently respond to browser "Do Not Track" signals, as there is no consistent industry standard for how to interpret them.

Section 5 — How We Share Your Information

We do not sell your personal information to third parties for their own marketing purposes. We may share your information with:

• Service providers who help us operate our business, such as payment processors, shipping and fulfillment carriers, website hosting providers, email/SMS marketing platforms, and IT service providers;
• Professional advisors, such as accountants, lawyers, or insurers, where necessary for our business operations;
• Government or regulatory authorities, or other third parties, where required to comply with a legal obligation, protect our rights, or respond to a valid legal process;
• A successor entity, in the event of a merger, acquisition, financing, or sale of all or a portion of our business.

Any third party we share your information with is required to use it only for the purposes for which it was shared and to handle it in a manner consistent with this Privacy Policy.

Section 6 — Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including to provide our Services, comply with legal and tax obligations, resolve disputes, and enforce our agreements, unless a longer retention period is required or permitted by law.

Section 7 — Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Section 8 — Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, which may include the right to know what personal information we have collected about you, request access to or a copy of that information, request correction of inaccurate information, request deletion of your information, and opt out of certain uses of your information, such as targeted advertising or the sale of personal data.

As a matter of policy, we honor reasonable requests to access, correct, or delete your personal information, and to opt out of marketing communications, regardless of your state of residence, to the extent we are able to verify your identity and the law permits us to do so. To make a request, please contact us using the information in Section 12 below.

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA), as amended. If you are a resident of Indiana or another state with a comprehensive consumer privacy law, you may have rights under that state's applicable statute. We will respond to verified requests within the timeframe required by applicable law.

Section 9 — Marketing Communications

If you have opted in to receive marketing emails or text messages from us, you may unsubscribe at any time by using the "unsubscribe" link in our emails, replying STOP to our text messages, or contacting us directly. Please note that even if you opt out of marketing communications, we may still send you transactional or service-related communications, such as order confirmations.

Section 10 — Third-Party Links

Our website may contain links to third-party websites that are not operated by us. We are not responsible for the privacy practices or content of those third-party websites. We encourage you to review the privacy policy of any third-party website you visit.

Section 11 — Children's Privacy

Our website and Services are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as soon as possible.

Section 12 — Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

Patelle Fragrance LLC

3105 S 9th Street, Suite B, Lafayette, Indiana 47909

info@patellefragrance.com

Section 13 — Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated Privacy Policy on our website with a revised "Last updated" date. Your continued use of our website or Services following any changes constitutes your acceptance of the updated Privacy Policy.